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BRAND GUIDE

Help us guarantee that our message and brand atmosphere
are always on track with our core values and beliefs

WE BELIEVE

in a world that nurtures all beings

Most-requested assets

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Logo

 

Our visual identity is more than a decoration. It’s a tool to connect, communicate and inspire people and organizations around the world. To do that we need to use these elements consistently.

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Primary

Alternatives

Reserve and reduction and over photo

Our logo is the main way people identify us, so always give space. Whatever size you use, keep at least twice the diameter of the centre sphere of the symbol between the edge of the logo and anything that sits alongside.

If you can't read, you can't use it

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Colours

The core palette will cover the majority of your needs. It is intentionally small in variety so as not to dilute the brand visuals. We suggest using only our pure brand colours for greater brand recognition, however, in some cases, colour tints are required. Tints can be applied on occasions when there is a lack of contrast, which helps to avoid using different colours that are not recommended by Be The Earth. These can be applied in increments of 20%. Avoid using any other tints.

 

HEX #f8c346

CMYK 0%,21%,72%,3%

RGB 248, 195, 70

HEX #4d4843

CMYK 0%,6%,13%,70%

RGB 77, 72, 67

HEX #bebebe

CMYK 0%, 0%, 0%, 25%

RGB 190, 190, 190

HEX #f7f5f2

CMYK 0%,1%,2%,3%

RGB 247, 245, 242

#f2dcb6

#f8d47f

#db822c

#863d3b

Typography

 

Main Typography: Your first choice for titles, subtitles, highlights and small paragraphs. When you want to highlight a part of a paragraph or text work with the contrast between the light and bold versions.

Be

Adelon Bold
Adelon Bold Ita
Adelon Medium
Adelon Light
Adelon Light Ita

Complementary Typography: Graphik is an easy-to-read font and should be used whenever we have longer texts, above 500 characters. If you need to replace it, use the Montserrat font.

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Graphik Bold
Graphik Bold Ita
Graphik Regular
Graphik Light
Graphik Light Ita

Google font: Titles. subtitles and highlights on Google Slides, Docs, Sheets and Prezi.

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Alegreya Sans Bold
Alegreya Sans Bold Ita
Alegreya Sans Medium
Alegreya Sans Light
Alegreya Sans Light Ita

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STAY ON TOP OF IT